Ice fishing season is officially underway in the Northwoods of Wisconsin!

Sharp Northwoods musky hunters are discovering that dropping a jig straight down can trigger ferocious strikes when nothing else gets a follow.

Here’s everything a rookie needs to stay safe, have fun, and actually catch fish.

Tender Deer Backstrap with Braised Leeks

From all of us at The Musky Shop, we want to wish each of you a very Happy Thanksgiving

Musky Shop, the world's largest retailer of musky fishing equipment, has you covered with everything from high-end setups to quirky stocking stuffers.

we'll dive into the depths (pun intended) to reveal how to track these trophy fish through the winter transition, blending timeless wisdom with fresh insights for 2025.

Here in the Northwoods of Wisconsin, fall has been spectacular.

Roasted Garlic Pheasant

Nestled in Iron County, Wilson Lake stands as a serene, under-the-radar gem just southwest of Mercer, Wisconsin.

October is a pivotal month for musky fishing, offering both challenges and opportunities.

In this guide, we'll outline the must-have gear to get you started, along with optional additions to enhance your setup.

Fall is a magical season for anglers, with vibrant foliage and cooler temperatures setting the stage for unforgettable fishing adventures.

If you haven’t looked out your window lately, let me be the first to remind you it’s fall, folks.

Ultimate Guide to Choosing Musky Baits: Size, Performance, and Color Tips for Trophy Catches

Panfish Rangoons with Dipping Sauce

This is prime time for leaf-peeping, harvest celebrations, and wrapping up the outdoor season before winter's hush descends.

As early fall arrives, we hope you’re finding time to fish and perhaps planning a trip to the Minocqua, Wisconsin area.

We're talking brushless power, AI smarts, and GPS wizardry that keeps you locked on those weedlines without a whisper. 

It’s September and the muskies are on the move.

We're heading west to Utah's Ogden Valley for a spotlight on Pineview Reservoir

We hope you all had a great summer and are finding time to do some fishing this early fall.

September in the Northwoods of Wisconsin is a fantastic time to enjoy the region's stunning natural beauty,

Let's dive into proven trolling strategies, gear essentials, bait selections, and tips to boost your success rate.