These lures are definitely the next evolution of musky fishing.

Cold water fundamentally changes how muskellunge function.

Ice fishing in the Minocqua, Wisconsin area has been exceptional so far this season.

But here’s the hard truth: not every released musky survives, and that’s life.

Success in trolling depends on precision, and precision demands accuracy.

Porpoising refers to when a muskellunge swims near or at the surface with its head (and sometimes back or dorsal fin) partially or fully out of the water

Sharp Northwoods musky hunters are discovering that dropping a jig straight down can trigger ferocious strikes when nothing else gets a follow.

Here’s everything a rookie needs to stay safe, have fun, and actually catch fish.

And let’s be honest: the dream of hooking a giant musky never leaves your mind.

Musky Shop, the world's largest retailer of musky fishing equipment, has you covered with everything from high-end setups to quirky stocking stuffers.

we'll dive into the depths (pun intended) to reveal how to track these trophy fish through the winter transition, blending timeless wisdom with fresh insights for 2025.

Here in the Northwoods of Wisconsin, fall has been spectacular.

Roasted Garlic Pheasant

Nestled in Iron County, Wilson Lake stands as a serene, under-the-radar gem just southwest of Mercer, Wisconsin.

In colder climates like those in Wisconsin’s Oneida and Vilas counties, this shift from summer to fall transforms not just the landscape but the underwater world.

October is a pivotal month for musky fishing, offering both challenges and opportunities.

In this guide, we'll outline the must-have gear to get you started, along with optional additions to enhance your setup.

Fall is a magical season for anglers, with vibrant foliage and cooler temperatures setting the stage for unforgettable fishing adventures.

If you haven’t looked out your window lately, let me be the first to remind you it’s fall, folks.

Ultimate Guide to Choosing Musky Baits: Size, Performance, and Color Tips for Trophy Catches

Panfish Rangoons with Dipping Sauce

As early fall arrives, we hope you’re finding time to fish and perhaps planning a trip to the Minocqua, Wisconsin area.

We're talking brushless power, AI smarts, and GPS wizardry that keeps you locked on those weedlines without a whisper. 

It’s September and the muskies are on the move.